The importance of performing a feasibility study before building your mobile application
Mobile applications have become an indispensable part of our daily lives. They serve as notepads, diaries, and alarm clocks. They help us manage our finances. They keep us in touch with our loved ones and keep us up to date with the news. They provide all kinds of entertainment. In short, these tools have become indispensable. But behind every successful app is a lot of in-depth research. Why are they important?
How do you create a mobile application?
Creating a mobile application always starts with a market analysis and feasibility study. Here are the details.
Research and Analysis
- Market research is used to understand the needs of potential users. It also allows us to assess our competitor’s situation. What are their strengths? What features do they offer? What are their weaknesses? What are their prices? The answers to these questions will help you define your goals.
- The feasibility study is used to determine if your goals are achievable. Whether it is technically, financially, legally, temporally or commercially feasible. If there are problems, the program must be readjusted. The goal is to ensure that the project does not stop in the middle. Because of a problem such as a lack of resources or a law that has been ignored.
Design
You also need to consider the design of your mobile application. To do this, you need to consider the following elements:
- Visual appearance
- UX/UI experience
- Colors, fonts and more
It’s worth noting that intuitive design ensures user engagement.
Development process
Finally, the development process needs to be examined: Who should be assigned to the project? How long will it take to get a first release? What is the average number of tests required? What technical resources are needed?
How do you plan the development of a mobile application?
Developing a mobile application involves several stages:
- Programming
- Testing phases
- Improvement processes
- Beta launch
- Final modifications
- Official release of the final version
- Updates
Create detailed specifications to make sure everything goes as planned. This should include:
- A complete presentation of the application and its goals
- Details of the functionality to be provided and the technical specifications
- The various stages of development and the role of each service provider
- The budget allocated for each service
- Deadlines for each service
Think through and plan your marketing strategy for a successful launch
Finally, you need to plan the marketing strategy to promote your mobile application. This is the key to successful marketing. To do this, start with a market analysis. This approach will allow you to:
- Understand user behavior
- Identify market trends
- Determine the most effective distribution channels
For promotion, you have several options:
- Social advertising campaigns
- Working with influencers
- Official launch events
Also consider optimizing the app description in app stores. This will help it rank higher in search results and be more visible.
How can we help?
Your mobile app has been launched, but it’s not working properly? No worry! At Appwapp we can help you improve it. We’ll run a series of tests to pinpoint any anomalies. Then we’ll give you our recommendations for improvement. Don’t hesitate to contact us for more information. We look forward to putting our expertise to work for you.
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