SMS is a tool that still has significant use in the field of business marketing. Indeed, sales departments use text messaging to convey promotional messages to the smartphones of potential customers. The year 2022 is no exception and SMS marketing still plays an important role.

Discover the different SMS marketing trends for this year 2022.

What is SMS marketing?

SMS marketing is how a company or brand communicates with its potential customers and actual customers via text messages regarding new products, promotional offers or campaigns.

In an SMS marketing strategy, you are able to target your audience with precision. Indeed, you can define who will receive the messages, what content you will share and when you will send your text messages. Basically, you have almost total control over your strategy.

It is also an easily accessible channel. The SMS is compatible with any mobile phone and adapts to all mobile operators. It is aimed at all industries and can be sent to anyone with a phone.

SMS marketing trends to consider in 2022

In order to optimize the effectiveness of your SMS marketing, it is important to follow current trends. For this year 2022, here are the tips to follow for a successful marketing strategy via SMS.

Personalize your text messages

SMS has the advantage of being less formal and more flexible than electronic mail (email) or phone calls. It is possible to target the audience based on different information collected such as their name, their preferences or their past buying tendencies.

With a personalized SMS, your targets are affected by the precision of your message. Customers sense attention from you and feel distinguished among your hundreds of other contacts. They are more likely to engage with your message.

Use SMS to strengthen the relationship with customers

In 2022, SMS is no longer limited to a simple promotional tool. Its effectiveness goes far beyond becoming a real tool to bring you closer to your customers. This use extends to all your categories of contacts, whether they are prospects or loyal customers.

Maintaining the relationship with customers involves, among other things, sending a short SMS on your customers’ birthdays, tracking their orders or others. The important thing here is always to touch the emotional side. They will not be insensitive to your little attentions and will feel valued.

Automate SMS sending

In 2022, time is particularly precious. Your marketing team shouldn’t waste time crafting and sending personalized text messages one by one. Nowadays, there is a whole range of solutions for automating those, including mobile applications, software, SaaS, CRMs…

At Appwapp, we develop applications tailored to your needs – for IOS and Android – to support you in such projects.

By using our tools, you can predefine personalized content, the date and the time of sending. This can be particularly interesting if your business is growing and your customer base is growing along with it.