Are you wondering if developing an application specific to your business would be a good solution for you and your customers? In order to help you answer this important question, our experts at Appwapp bring you answers that will help you in your reflection.

To be or not to be mobile?

We spend several hours a day on our smartphones. The vast majority of the time is from mobile applications. Online purchases made via mobile are on the rise and more and more companies are taking the dive launching their mobile app. Faced with these trends that do not seem to run out of steam, it may be interesting to create a tailor-made mobile application to meet your needs and accelerate your growth. So YES your business benefits from being accessible to smartphone users. On the other hand, the next question to ask is “By what means? »

Mobile version, mobile first, PWA or mobile application?

Today several options are available to you. To find out if a mobile app is the right solution for you, it would be good to look at its advantages and disadvantages.

The advantages of a web application

First of all, using a mobile app is fast and easy to use. Since a mobile app is a downloadable program, users don’t need to access a web browser to find you. Several applications work even without an internet connection, so you can connect to them anywhere and anytime!

The user who downloaded your application is already interested. You therefore have a tool of choice to retain your customers. You create stronger engagement by providing a highly personalized customer experience while creating interaction with them.

You can easily integrate powerful native phone features such as geolocation, microphone, camera, phone dialer as well as “push notification” which displays alerts on screens to inform or prompt action.

Being on multiple platforms will allow you to expand your contact network. In addition, a mobile application strengthens the brand image of your company, making it more innovative and accessible. Users see your business from app stores, then once downloaded, they see it multiple times a day while browsing on their phones. Therefore, a mobile app is a powerful tool to increase brand awareness.

Finally, a web application also allows you to collect important data about your users. This data is essential to improve the user experience and optimize your marketing efforts.

Is this the perfect tool for you?

A mobile app can be a great tool. But is it the right solution for you? The development of an application takes time and resources, you must first ask yourself a few questions before opting for this solution:

• What features will your app provide?
• Will users see the usefulness in the app?
• Will users see added value?
• Who will download the app? Is this my target customer?
• Who will be able to provide customer service, answer questions, and provide feedback?
• What is your budget for designing and maintaining the application?
• Do you have a strategy and a budget to increase the visibility of your app?
• Do your competitors have a mobile app?
• Will I opt for native or cross-platform development?
• What is the competition on app stores for my type of service?
• Have I evaluated the other options available to me?

Some companies are opting for versatile solutions that allow smooth and ergonomic navigation on mobile devices while retaining a limited number of platforms to manage.

Do you need a mobile app? The answer varies from company to company. Having your own application can be an excellent decision if, beforehand, we have taken the time to properly assess the different facets of such a project. Being specialists in application development, and offering several development solutions, it will be our pleasure to help you make the right choice. Tell us about your project!